Whether you are beginning for a digital transformation or a cloud native company SaaS service and UX combination products prove worthy. Successful UX+SaaS solutions help companies become scalable and agile and adaptable in shifting markets and increasing customer demands. But again the question is how to maximise chances of SaaS success? Adoption is one of the key success metrics of Saas products so without proper usage no one is going to succeed. Through user experience you can bolster adoption effectively. A thoughtful and deliberate UX strategy with long established human -centered design principles deliver product experiences and empower users. It also exceeds business goals and reduces uncertainties and risks associated with product development.
What is an important component of solid UX strategy> well, the answer is a human-centered design approach and this feature uses users-needs discovery research, rapid prototyping, and user testing. This will highlight vital insights about how current and prospective users will interact with SaaS products. Also you will get deep insights about how users want to use your product.
Engaging your constituents systematically will surface not just the “what” by “why” of the product but will also lay a data-based foundation for decision making and innovation. Help your digital team build a true differentiation in the crowded SaaS market by arming your business with user data. This will also help in supporting business directives, enable teams to pivot swiftly to user feedback, market shifts and help evolve business priorities.
What works magical in the SaaS market is a proper UC strategy and not just the human-centred design. SaaSproduct sit within the complex ecosystem of sales and development teams and influence your product’s user experience. To stick in the market you have to be swamped with features which your stakeholders and power users will request as it is very easy to get kicked out of the market. Executive suites are often rejected on boots-on-the-ground view of their products in use. Here we have listed some few points on UX strategy to help you build the right thing.
Lead the right product to market- Express
Your development team needs to succeed in meeting the edge with the shifting market as the SaaS market for both consumer and enterprise can turn on a dime. What allows your engineering team to axle gracefully? The Agile development model is the answer. User testing and iterative design activities validate the feature to build and ensure it meets endpoints with positive reception to new and prospective users.
Layout for your organization’s ecosystem
No SaaS product exists in voidness. With user interaction comes many different aspects and users will touch every part of your organization that are tangentially related to your well crafted product experience, billing support and marketing. Understand the holistic and human -centered approach to product research and interact with the organization. A carefully crafted and defined data-driven and thorough user journey map illuminates areas of delight and pain points which a team can use to tune product experience and more closely user’s needs and business goals.
Seamless onboarding and signup
Trying and selecting new digital products has never been easier for users with the introduction to SaaS. What makes your product stand out from the rest and increase user engagement is through carefully designed signup and onboarding experience. Best in class onboarding experiences welcome users in detailed understanding about the circumstances and capabilities and illustrate how it helps a user to meet goals. Rapidly developing clickable prototypes and testing helps team polish signup and smooth onboarding journey and outshines it.
Equip your users with superpowers – UX+SaaS
SaaS products with great user experience empowers your constituents. That is if users feel like doing more work faster and achieve something which they could not do before then think that you have equipped your users with more superpowers. Creating interface that forecast user needs leads to a product which feels more effortless to use helps users focus on their work rather than navigating through the product. Usability testing and heuristic analysis leads to the insights streamline user interface and let your team develop product features and supercharge users. Few things have a greater impact on SaaS success than adoption and few things foster adoption better and provide good user experience.
Be ambidextrous
An expert SaaS team will not see SaaS as just a technical challenge but as a design opportunity as well. Versatile teams made of product lead, UX lead, development lead, marketing lead and visual design lead supported by respective teams are more likely to draw actionable conclusions and mix them into planning and designing and accelerate the development process. This also inculcates the team to get team-specific feedback through sprint demos or waterfall process handoffs. The approach of “measure twice, cut once” is highly likely to move faster and achieve more and have less revising to do throughout the product development lifecycle.
We hope this blog will help you understand the importance of UX strategy in SaaS and how it can prove helpful. Let us know if you have any doubts in the comment section or connect with us if you want UX strategy in SaaS and product development. Our experts at PatternBots are available to assist you.